Press Release

FOR IMMEDIATE RELEASE

San Francisco Fashion and Merchants Alliance, Inc.

(415) 935 – 3487 | contact@sffamainc.org

San Francisco, California, June 01, 2011 – San Francisco Fashion and Merchants Alliance, Inc. is proud to announce ‘Prêt-à-Porter SF 2011’. This year’s event is Thursday, June 30, at Madrone Studios, located at 1417 15^th Street in San Francisco. Door opens at 6:00 p.m., runway starts at 7:30 p.m. Dress code is fashionably chic. Tickets are $20 online and $25 at the door. Seating is first come first serve.

This will mark the second year of Prêt-à-Porter SF. The event is very recognized by the local community garnering three nominations for Best Fashion Event, Best Creative Director and Best Fashion Show Producer at ‘Stellar: San Francisco Fashion Awards 2010.’

This year’s featured designers include: Alphyn Industries, Anya Tatarenko, Carole Wang, Fashionistette Collection, Frankees Samad, Gentlemen’s Couture by Luxury Group HK, Kajan Padraig, LHC Couture and Sonas Denim.

Says Anya Tatarenko, designer: “Thank you for casting me as one of the designers for Prêt-à-Porter SF 2010, it’s been a great experience to be part of it. I am getting a lot of publicity through local fashion blogs and being invited for castings for future fashion shows in San Francisco.“ And, says Natasha Thomas of Urban Darling: “Thank you for the opportunity to help out last night at Prêt-à-Porter SF 2010! Your work is beyond great and I was glad to be a part of the fashion show.”

Sponsored by: SFStation, Trumer International, Los Osuna Tequila, Atelier Emmanuel, Vintage Soul Wine, SFIEC, Cheat-A-Little Catering, Fashion Network Association and Jaya Productions.

Host committee includes: Charleston Pierce (Runway Consultant and Head Host Committee), Jessica Schoefer, Charmaine Adrina, Ben Morton, Shaun Tiansing, Dino Ynostroza, Oliver Lorenz, Stephanie Starr, Jeffry Raposas, Sharlyn Bondoc, April Menes, Johana Bohorquez

San Francisco Fashion and Merchants Alliance, Inc. continues to work in revolutionizing San Francisco’s local fashion scene combining social media, education and technology with various sustainable fashion-focused projects benefiting its members.

Sponsorship opportunities are available. For details regarding sponsorships, fashion buyer registration and media consideration, contact: Owen Geronimo via: email –at- contact@sffamainc.org. Tickets can be purchased online at http://pretaportersf2011.eventbrite.com/ . Visit http://pretaportersf.com/ for events details.

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SPONSORS:

San Francisco Fashion And Merchants Alliance announces a very exclusive fashion event titled ‘Pret-A-Porter San Francisco’. A collective runway show featuring ready to wear inspired collections from both new and seasoned local San Francisco designers. The show will take place on June 26th, 2010 at the elegant Press Club at 20 Yerba Buena Lane, San Francisco. Fashionable attire is required.

Door opens at 8pm. This fashion show will primarily showcase the varied ready to wear season collections from Anya Tatarenko, Magdalena Trever, Mikelsen, Malin Namita Couture, Rock Chiq, Tosca Soraya, West Coast Leather and Work Clothes with bags presented by Vayaro.

Designers or their representatives will be available to take orders after the runway show. Boutique and specialty fashion buyers, fashion representatives, sponsors and industry professionals are also sure to enjoy this event. This is a positive event for the City of San Francisco, creating industry opportunities for stylists, models and others involved in the fashion industry. Contact: @ www.sffama.com, Contact: Owen Geronimo, Marketing & Public Relations

PRET-A-PORTER SF. Nominated for ‘Best Fashion Event’ ‘Best Creative Director’ and ‘Best Fashion Event’ at, Stellar 3: ANNUAL SAN FRANCISCO FASHION AWARDS 2010

PRESS

06/17/2010 No 4 Corners
06/23/2010 Smashing Darling
06/23/2010 Style Wylde
06/26/2010 Bleed Magazine
06/27/2010 Style Wylde
06/28/2010 SF Indie Fashion
06/29/2010 Fafafoom
07/01/2010 Fashion 101
SF Station