2010 Pret-A-Porter SF

San Francisco Fashion And Merchants Alliance announces a very exclusive fashion event titled ‘Pret-A-Porter San Francisco’. A collective runway show featuring ready to wear inspired collections from both new and seasoned local San Francisco designers.  The show will take place on June 26th, 2010 at the elegant Press Club at 20 Yerba Buena Lane, San Francisco. Fashionable attire is required.

Door opens at 8pm. This fashion show will primarily showcase the varied ready to wear season collections from Anya Tatarenko, Magdalena Trever, Mikelsen, Malin Namita Couture, Rock Chiq, Tosca Soraya, West Coast Leather and Work Clothes with bags presented by Vayaro.

Designers or their representatives will be available to take orders after the runway show. Boutique and specialty fashion buyers, fashion representatives, sponsors and industry professionals are also sure to enjoy this event. This is a positive event for the City of San Francisco, creating industry opportunities for stylists, models and others involved in the fashion industry. Contact: @ www.sffama.com, Contact: Owen Geronimo, Marketing & Public Relations

PRET-A-PORTER SF. Nominated for ‘Best Fashion Event’  ‘Best Creative Director’ and ‘Best Fashion Event’ at, Stellar 3: ANNUAL SAN FRANCISCO FASHION AWARDS 2010

PRESS

• 06/17/2010 No 4 Corners
• 06/23/2010 Smashing Darling 
• 06/23/2010 Style Wylde 
• 06/26/2010 Bleed Magazine 
• 06/27/2010 Style Wylde
• 06/28/2010 SF Indie Fashion 
• 06/29/2010 Fafafoom 
• 07/01/2010 Fashion 101 
• SF Station

EVENT INFO:

June 26th, 2010, Saturday Door Opens @ 8 PM
Runway Starts at 10PM
PRESS CLUB, 20 Yerba Buena Lane, SF

FASHION DESIGNERS

1. ANYA TATARENKO
2. MAGDALENA TREVER
3. MALIN NAMITA COUTURE 
4. MIKELSEN - ROCK CHIQ 
5. TOSCA SORAYA 
6. VAYARO 
7. WEST COAST LEATHER 
8. WORKCLOTHES

MUSIC TRACKS, In memory of Malcolm McLaren

1. Double Dutch - Intro
2. House of Blue Danube - WEST COAST LEATHER (Men’s & Women’s) 
3. Pere Lachaise - ROCK CHIQ 
4. Paris, Paris - ANYA TATARENKO 
5. Somethin’s Jumping In Your Shirt - WORK CLOTHES
6. Buffalo Gals - MAGDALENA TREVER 
7. Aria On Air - - MALIN NAMITA COUTURE 
8. Waltz Darling - MIKELSEN 
9. Madame Butterfly - TOSCA SORAYA
10. Double Dutch Final Walk

MALCOLM MCLAREN

McLaren was born to Pete McLaren, a Scottish^[6] engineer, and Emmy Isaacs in post-World War II North London. His father left when he was two and he was raised by his maternal grandmother, Rose Corre Isaacs, the formerly wealthy daughter of Portuguese Sephardic Jewish diamond dealers, in Stoke Newington. McLaren told Andrew Denton on Enough Rope, that his grandmother always said to him, “To be bad is good… to be good is simply boring”.^[7] In The Ghosts of Oxford Street he says Charles Clore (who bought Selfridges) became his mother’s lover. When he was six, McLaren’s mother married Martin Levi, a man working in London’s rag trade. When McLaren was in his forties, a Sunday newspaper found Pete McLaren in an English “greasy spoon garage”.

McLaren’s stepfather and mother owned a rag factory in London’s East End called Eve Edwards London Limited. They lived well but Malcolm and his stepfather never got along. He left home in his teens. Following a series of jobs (including one as a wine taster), he went on to attend several art colleges through the 1960s, being expelled from several before leaving education entirely in 1971. It was during this time that he began to design clothing, a talent he would later use when he became a boutique owner.^{[citation needed]}

He had been attracted to the Situationist movement, particularly King Mob, which promoted absurdist and provocative actions as a way of enacting social change. In 1968 McLaren had tried unsuccessfully to travel to Paris to take part in the demonstrations there. Instead, with Jamie Reid, he took part in a student occupation of Croydon Art School. McLaren would later adopt the movement’s ideas into his promotion for the various pop and rock groups with whom he was soon to involve himself.^[8]

CONTINUE READING WIKIPEDIA

What is Pret-A-Porter Ready-to-wear or prêt-à-porter (often abbreviated RTW; off the rack or “off-the-peg” in casual use) is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from bespoke clothing made to measure for a particular person. Off-the-peg is sometimes used for items which are not clothing.

Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designers produce mass-produced and industrially manufactured ready-to-wear lines, while others offer garments that, while not unique, are produced in limited numbers. Source: Wikipedia